Born in 1800, Thomas Holloway made his name in business with just two products: pills and ointments. He claimed that the pills could cure anything, however, we now know that they contained no medicinal ingredients, just natural substances like ginger, castor oil and soap. He was one of the earliest advertising moguls, pioneering the use of methods such as advertising in newspapers, creating collectibles and erecting billboards some as far away as Niagara Falls and the Pyramids of Giza. Through these methods he amassed a huge fortune. He said that he could make money quicker than he could spend it.
Having created a hugely successful global business, and with no children from his marriage to Jane Holloway, he set about leaving legacies to the nation. His first project was to build a sanatorium for the care of mental health patients in Virginia Water, Surrey. Even before that that was finished he decided to use more of his wealth to build a college for women who wanted a university–level education.
When Thomas Holloway first built this women’s college he did not envisage including an art gallery. However, when his brother-in-law visited Vassar College, in New York State, then the world’s leading college for women, he reported back that they had a superb collection of art. This inspired Holloway to start buying paintings to form a collection for his students in 1881. It is likely that this was the first collection created in Britain specifically for female viewers.
Holloway’s creation of the collection was extraordinary in many ways. He was 81 years old when he began making his purchases and all his buying was done within just two years. In all but two cases he bought from Christie’s auction house. He rooted out good bargains but if there was a painting he wanted he was able to use his wealth to buy it. In two cases he broke auction house records in order to secure the paintings he had selected for the collection. He did not go to the auctions himself but sent his brother-in-law to bid for him. He asked him to use pseudonyms to hide his identity as he feared the prices might rise if it was known that Holloway was interested in buying a work.
In total Holloway bought 77 paintings. He bought works by the greatest artists of his day including Turner, Millais and Landseer. Having amassed such a rich collection his architect Henry Crossland was tasked with finding a home for it. As no gallery was included in the original plans Crossland chose to place it in the women’s recreation room where it has stayed ever since the opening of the college in 1886.
The collection certainly impressed Queen Victoria. On the day she came to open the College she wrote in her diary that ‘Royal Holloway had fine specimens of modern art’.