It's been a busy start to 2025 at the School of Business and Management at Royal Holloway, University of London. Here is just a short selection of where the expertise of our academics has been called for.
The secret to South Korea’s cultural economic success
Head of Department of Marketing, Professor Sameer Hosany, brings his expertise to explain the cultural phenomenon of the “Korean wave”, or Hallyu, as the second series of Squid Game arrives on our screens. The original article was published via The Conversation, and subsequently picked up and republished around the world.
Squid Game’s second season is the latest instalment of Korean culture’s economic success story – so what’s the secret? | The Conversation UK
Squid Game’s second season is the latest in Korean culture’s success story – what’s the secret? | The New Daily
‘Squid Game’s’ second season is the latest instalment of Korean culture’s economic success story – so what’s the secret? | Interaksyon
Squid Game: The 2nd season of Netflix's star series is the latest episode in the economic success story of Korean pop culture: so what's the secret? | Atlantico
Squid Game’s second season is the latest instalment of Korean culture’s economic success story – so what’s the secret? | Yahoo News
How South Korea became a cultural powerhouse | RTE
Weekend Feature -Squid Game’s second season is the latest revelation of Korean culture’s economic success story | Brighton Journal
What's next for Prince Harry and Meghan and other stories relating to the British Royal family
It’s now 5 years since Prince Harry/Meghan Markle ‘left’ the British Royal family. Professor Pauline Maclaran from the School of Business and Management has been called on to comment on their many new ventures and what might be next for the famous couple. She has also contributed to news items concerning other members of this high-profile family.
Slicing veggies, baking cakes - will Meghan's rebrand work? | BBC NEWS
Meghan Markle rebranded in new Netflix show: what it's about | UKRAINE National News
Meghan Markle and Prince Harry's professional separation 'due to lack of recognition' | GB NEWS
Prince Harry, Meghan Markle’s separation a tactic to gain ‘recognition’? | The Daily Jang Pakistan
Marketing experts detail how Harry and Meghan's professional separation could prove beneficial for both parties | MSN US
Harry and Meghan: Five years of “Megxit”: Is the prodigal son returning? | Tagesspiegel • German
Prince Harry and Meghan Markle unlikely to leave ‘riskier’ California amid L.A. fires | MSN US
Prince William and Kate Middleton won't attend Donald Trump's inauguration for key reason | Daily Express US
Prince William's plan to promote 2 young royals is branded 'wishful thinking' | Daily Express US
Dr. Nisreen Ameen awarded British Academy Innovation Fellowship
Dr. Nisreen Ameen has been awarded £120,000 to develop a project in collaboration with the Department of Education to support research into AI skills. The British Academy’s The Innovation Fellowships 2024-25 Route B: Policy-led (Digital Society) will see her work with Skills England for the project 'Understanding AI Skills Inequalities in the UK: A Comprehensive Policy Approach – Artificial Intelligence (AI) Skills (DfE)'
Read more here.
The ongoing impact of Brexit
Finally, Professor Christopher Grey, Emeritus Professor from the School of Business and Management, described Brexit as an "invisible theme" that runs through daily British life, in a piece Italian newspaper Il Post.
But you remember Brexit? | Il Post
New Marketing Podcast
And don't forget to catch the latest episode in our Department of Marketing's new podcast series - Breaking Marketing Insights (BMI). In January's episode you can hear Dr. Mikael Andéhn dives into his research on online counter-culture.
Have a listen here:
Spotify or Apple Podcasts.
