Bennett’s Multiplatforming Public Service Broadcasting and 'Social Media as Television Production Technology' are both concerned with what happens to production cultures, processes, business models and aesthetics when long-established media, television and film, encounter new, interactive and participatory digital media forms. Whilst Multiplatforming Public Service Broadcasting looked at how the BBC and Channel 4 adapted to rise of the Internet and audiences’ uptake of interactive digital services, 'Social Media as Television Production Technology' examined the prolifieration of social media as a tool used by TV producers. 

Across this work James Bennett has been interested to chart, understand, challenge and practically change how “linear production” engages with the opportunities and affordances of interactive and digital platforms. As a result, both publications are ‘industry reports’, launched in collaboration with key industry partners, including the BBC, Channel 4 and Pact – the Producers’ Alliance of Cinema and Television – in each case.  Key findings in both instances examined the barriers to innovation, to digital-TV collaborations, the distance between strategy and implementation and the difficulties involved in aligning linear and interactive timelines and production processes. Each report makes a series of recommendations for the development of TV-Digital inter-relations as both a commercial and public service opportunity for the sector. 

Collectively Bennett’s work offers some understandings of the chaotic, creative and challenging nature of change in television and screen industries production cultures.  In so doing he has attempted to take an applied approach to researching creative industries, working with the sector rather than about it.  

The themes in the above works are continued in his current work as Director of the StoryFutures and  StoryFutures Academy projects on immersive technologies.

There’s a mystery at the heart of film and TV production studies: what is ‘content acquisition’; how do film crews work together; how do they organise their work within the complicated process of creating an audiovisual text? John Ellis’s long article “Filming for Television: How a 16mm Film Crew Worked Together” attempts to solve this mystery. 

Using an approach derived from phenomenology, the article analyses the 20 minutes of work undertaken by a veteran film crew to set up a simple interview shoot, using the 16mm film equipment that was current early in their careers. 

This instance of hands on memory work was created for the ADAPT research project using an innovative method that is outlined in essays by Ellis and Murphy in Hands on Media History: A new methodology in the humanities and social sciences, eds. Nick Hall, John Ellis (Routledge 2020).

The article unpacks the professional routines and relationships of both people and technology that are at the core of television production. It reveals:

• how the crew ‘naturally’ lapsed back into habitual working practices and physical routines with the equipment
• the moments of forgetting and the occasional difficulties presented by replaying their past selves
• the constraints and affordances that defined the nature of analogue television material.

The article makes full use of the affordances of peer reviewed online publication offered by VIEW, the Journal of European Television and Culture. 

Hospital, an award winning television documentary series that exposes the impact of lack of resources and ever-increasing demands on the NHS for both clinicians and patients, was first broadcast on BBC2 in January 2017. Executive produced by Helen Littleboy, the series of six films were shot by multiple crews over six weeks at St Mary’s and other hospitals in the Imperial College Healthcare Trust in West London. Its combination of dramatic storytelling techniques with fast turnaround production, which brought the films to screen in a matter of weeks, drew high critical and audience acclaim and an average of 2.5 million viewers per programme.

From episode one, which reveals how one patient’s urgent cancer surgery is cancelled to give way to another life and death trauma case, to subsequent films focusing on adult social care, privatisation and overseas patients (so-called ‘health tourism’), clinicians talk with rare candour about a system in crisis and its consequences not only for patients but on their own professional and personal lives. As Head of Intensive Care Unit, Simon Ashworth, says "It does feel to me like the elastic is a bit nearer to breaking now than it perhaps ever was. Everyone thinks what they’re doing is important and guess what, everybody’s right”.

Exposing acute behind the scene pressures for the first time on British television led to high levels of audience engagement on social media and calls for action. “Everyone should watch it / then complain to Theresa May and Jeremy Hunt” (Radio Times). Hospital was also praised for its storytelling craft: “its nail-biting twists and powerful emotional pull […] could pass as top-drawer medical drama” (Daily Telegraph.)Hospital was awarded the Royal Television Society Best Documentary Series and was nominated for Bafta and Grierson awards.