Name: Jaimie Sarah
Subject: BSc Psychology
GRaduated: 2008
Position: Founder, The Aligned Business Blueprint™ and Business The Aligned Way™
What did you enjoy most about your course?
I have always been fascinated by how people think, and pursuing my Psychology degree at Royal Holloway really helped me learn a lot more about how and why people think the way they do and what motivates them. I still use some of what I learned to this day!
How did Royal Holloway help you to discover opportunities and prepare you for life after university / to find your purpose in life?
It helped me deepen my knowledge of people and business, become more organised, learn what interested me and what didn't, and develop as a person. These skills were invaluable when I then graduated. I also had a couple of experiences with the Careers Centre, most notably when I took my Myers Briggs Type Indicator test and that was incredibly useful when thinking about what careers would be the best fit for me and not. I still ask clients what their MBTI results are now!
Please tell us about your career journey since leaving university and what you do now.
When I left Royal Holloway I first went into recruitment because I wanted to make lots of money and I got fired almost immediately. I was crushed, but on reflection it was the best thing that could have happened as it was such a toxic atmosphere. I then went into sales and marketing for a small company, then marketing for a massive company (SAP) followed by Thomson Reuters in both London and New York, and then started my own business as an executive coach and marketing consultant before moving back to London again. I've now been a full-time entrepreneur for 5 years.
What do you enjoy most about your line of work?
It sounds cliché but I genuinely love helping people, I always have. And my work really really helps people both in themselves and their confidence, but it also helps them help their customers better and grow their businesses faster, which I find really rewarding.
What is your greatest professional achievement to date and what are your aspirations for the future?
I won Executive Coach of The Year in the UK in both 2019 and 2020 which was very exciting, and I've also been featured in Forbes and other high profile publications for my expertise. My aspirations are to continue scaling my company into 7 and eventually 8 figures to show what's possible, and helping incredible people along the way. I am also on a mission specifically to help empathic and ethical entrepreneurs and business people thrive, and to help stamp out unethical practices in industry by doing so. This is super super important to me and my legacy. There is still too much unethical stuff that happens in the business world in the name of money, and it's just not okay.
What advice would you give to students thinking about a career in your industry?
I would tell them to get a coaching qualification for the coaching piece, as well as some technical expertise they can use for the consulting piece (mine is marketing, but yours can be any technical area of expertise), and to get some practice clients who you can provide your support and advice to for free in exchange for feedback on their experience, and then to build from there.