Course options
Key information
Duration: 1 year full time
Institution code: R72
Campus: Egham
UK fees*: £13,600
International/EU fees**: £22,000
The course
International Business Management (Marketing) (MSc)
The Royal Holloway International Business Management (Marketing) MSc is a rigorous - and rewarding programme aimed at ambitious and self-motivated individuals at the outset of their professional working life who have studied management previously. It is ideal for those who wish to pursue a postgraduate degree in general management (marketing) with an international orientation and will prepare you to enter the globalised world of work on a competitive footing, maximising your potential and widening your choices.
On graduating you will have a comprehensive and integrated knowledge and understanding of organisations, their management and the marketing environment in which they operate. As part of this, you will have examined accounting and finance from a manager's point of view and evaluated the impact of internal and external factors on the kinds of human resource strategies drawn up by international organisations. The course will focus on an understanding of how international marketing fits into the organisation and running of a company or multi-company corporation.
As a member of the School of Business and Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.
- Gain career management and employability skills to make competitive applications to multinational enterprises, non-governmental organisations or as a platform to pursue additional qualifications (such as in accounting or finance).
- Innovative and effective Management School, with our Marketing ranked 10th in the UK (Complete University Guide 2019).
- Vibrant international community: 60% of our Management students come from overseas and the 8,500 students at Royal Holloway, University of London are from 130 countries.
Course structure
Core Modules
- Economics, Finance and Accounting
- Strategy and Ethics in International Business Management
- Digital Business and Marketing
- People and Organisation
- Professional Business and Research Skills
- Independent Business Project
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In this module you will examine the principal means of marketing communications – advertising, promotion, public relations, direct marketing and sales teams. You will develop an understanding of the contemporary media environment and how this impacts on marketers' efforts to communicate with stakeholders. You will examine how communications must be tailored to the market segment, and look at the impact of communication cultures, particularly overseas, on market entry.
Optional Modules
Teaching & assessment
You will study seven mandatory units in general management over the first two terms. In addition, you will study three research units, including the Independent Report (6-8,000 words) in the last term, giving you the opportunity to study a Marketing issue in depth. You will also participate in a developmental unit over the first two terms, and workshops over three terms.
Assessment is carried out by a variety of methods including written assignments, closed-book examinations, in-class tests, oral presentations, group work and independent research.
Entry requirements
2:2
UK Honours degree or equivalent.
This course requires a UK 2:2 (Honours) or equivalent and less than three years of work experience.
The MSc International Business Management (Marketing) assumes that candidates will have read management as part of an undergraduate degree. If you have not read management as part of an undergraduate degree, you should consider our MSc International Business Management.
International & EU requirements
English language requirements
All teaching at Royal Holloway is in English. You will therefore need to have good enough written and spoken English to cope with your studies right from the start. Find out what scores we require.
Country-specific requirements
For more information about country-specific entry requirements for your country please see here.
Your future career
On graduating with a MSc in International Business Management (Marketing) from Royal Holloway you will be in a position to take a variety of different career paths. You may choose to combine this qualification with your first degree studies to indicate a market sector or a functional specialism. Important skills are gained for those entering fields such as finance, accountancy and regulatory bodies; we also recognise the role of family and closely held business enterprises for some.
We will help students to recognise their own strengths, skills and abilities so that they can make strong applications for their chosen job or further study.
- Graduates have entered many different international management-related areas, including Senior Associate at Bank of China International, Reporter at Xinhua News Agency, Senior Associate at PricewaterhouseCoopers, Finance Officer at Ealing Borough Council and Relationship Manager Investments) at Barclays Bank.
Fees, funding & scholarships
Home (UK) students tuition fee per year*: £13,600
EU and international students tuition fee per year**: £22,000
Other essential costs***: There are no single associated costs greater than £50 per item on this course.
How do I pay for it? Find out more about funding options, including loans, grants, scholarships and bursaries.
* and ** These tuition fees apply to students enrolled on a full-time basis. Students studying on the standard part-time course structure over two years are charged 50% of the full-time applicable fee for each study year.
All postgraduate fees are subject to inflationary increases. This means that the overall cost of studying the course via part-time mode is slightly higher than studying it full-time in one year. Royal Holloway's policy is that any increases in fees will not exceed 5% for continuing students. For further information, please see our terms and conditions. Please note that for research courses, we adopt the minimum fee level recommended by the UK Research Councils for the Home tuition fee. Each year, the fee level is adjusted in line with inflation (currently, the measure used is the Treasury GDP deflator). Fees displayed here are therefore subject to change and are usually confirmed in the spring of the year of entry. For more information on the Research Council Indicative Fee please see the RCUK website.
** The UK Government has confirmed that EU nationals are no longer eligible to pay the same fees as UK students, nor be eligible for funding from the Student Loans Company. This means you will be classified as an international student. At Royal Holloway, we wish to support those students affected by this change in status through this transition. For eligible EU students starting their course with us in September 2022, we will award a fee reduction scholarship equivalent to 60% of the difference between the UK and international fee for your course. This will apply for the duration of your course. Find out more
*** These estimated costs relate to studying this particular degree at Royal Holloway during the 2022/23 academic year, and are included as a guide. Costs, such as accommodation, food, books and other learning materials and printing, have not been included.
