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International Business Management (Strategy and Leadership)

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International Business Management (Strategy and Leadership)


Please note there are two start dates for this course. To start in September 2024, the application deadline is 31 July 2024. To start in January 2025, the application deadline is 1 November 2024. Further detail here.

Course options

Key information

Duration: 1 year full time

Institution code: R72

Campus: Egham

UK fees*: £14,800

International/EU fees**: £23,900

Key information

Duration: 1 year full time

Institution code: R72

Campus: Egham

UK fees*: £14,800

International / EU fees**: £23,900

View this course

Key information

Duration: 1 year full time

Institution code: R72

Campus: Egham

UK fees*: £14,800

International / EU fees**: £23,900

View this course

The course

International Business Management (Strategy and Leadership) (MSc)

The Royal Holloway International Business Management (Strategy & Leadership) MSc is a rigorous - and rewarding course aimed at ambitious and self-motivated individuals at the outset of their professional working life. It is ideal if you wish to pursue a postgraduate degree in general management with an international orientation and will prepare you to enter the globalised world of work on a competitive footing as a contemporary leader and strategist, maximising your potential and widening your choices.

On graduating you will have a comprehensive and integrated knowledge and understanding of organisations, their management, approach to leadership and the environment in which they operate. As part of this, you will have examined accounting and finance from a manager's point of view and evaluated the impact of internal and external factors on the kinds of human resource strategies drawn up by international organisations. The course will provide an understanding of how international marketing fits into the organisation and running of a company or multi-company corporation. There is also the option to participate in a field study trip,  involving visits to a range of companies in a different country and an examination of how businesses operate at an international level. Read more about the 2023 trip to Lisbon here

Studying in the School of Business and Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.

  • Study an integrated conversion course with a specific focus on strategy and leadership – particularly relevant if you did not study management as part of your undergraduate degree.
  • Learn and develop the knowledge and skills needed by future business leaders, to strategically find solutions to overcome challenges in international business
  • Discover the role of modern-day business leaders in creating and maintaining a sustainable future for international business management
  • Enhance your professional development through key professional skills integrated into the course content
  • Develop the skills to learn how to interpret information to then implement it strategically to improve business performance.

From time to time, we make changes to our courses to improve the student and learning experience. If we make a significant change to your chosen course, we’ll let you know as soon as possible.

Core Modules

  • This module provides you with an understanding of the substantial issues a firm and its managers have to deal with. It contains two halves. The first half of the module introduces you to (a) the strategic decisions a manager must make in order to survive and compete in the marketplace, and (b) the resource allocation problems between and within firms, their consumers, and how to address them. The decisions to address these ‘big issues’ are discussed in the context of varying economic characteristics of a firm and the competitiveness of its environment. The second half of the module aims to give a fundamental understanding of key accounting and finance techniques and practices; provide awareness of the impact of contexts (different countries, industries, markets, and regulatory regimes) on accounting and finance ideas and practices; and develop an awareness of the analytical usefulness of accounting and finance data, in a manner that emphasises the importance of a wider business understanding for such analysis and the limitations as well as the strengths of the data.


  • In this module you will develop an understanding of how international strategy and entrepreneurship fit into the organisation and running of a commercial entity. You will look at the ways in which a firm can achieve sustainable competitive advantage through strategy and entrepreneurship, evaluating the processes that firms use to develop, renew and reconfigure these. You will also examine the theoretical frameworks of strategy and entrepreneurship in the real business world.

  • This module provides you with an understanding of people management and organisational issues that a firm and its managers have to deal with. The aim of the module is twofold: a) to enable you to consider the impact of globalisation, culture and communication on people and organisation; and b) to enable you to examine managing people in the context of modern geopolitics and employment relations.

  • This module provides you with an understanding of the substantial issues a firm and its managers must deal with. It contains two halves. The first half of the module introduces you to some key issues concerning digitalisation in today’s global business environment. Starting with the use of information systems and digital technologies for attaining competitive advantage, the module will address organisational and managerial concerns in the effective implementation and use of information systems. Emphasis will be placed on recent developments such as big data, digital business transformation, and the opportunities and challenges these create for organisations. A variety of case studies will help make explicit the problems involved in the management of technological change in organisations as well as the impact of information systems on organisational culture and context. The second half of the module explores how marketing practice fits into the organisation and running of a global corporation. After an introduction of key marketing concepts, this exploration is guided by a series of contemporary topics, ranging from the global marketing environment and the evaluation of standardisation and adaptation strategies to a discussion of cultural forces and their influence on consumer behaviour. The module concludes with a reflection on common criticisms of marketing practice and discusses typical responses from marketers.


  • In this module you will develop an understanding of effective business communication, including public speaking in English, giving feedback and communicating in teams. You will consider the actions and attitudes that comprise professional conduct in the business environment and will look at typical recruitment processes. You will be introduced to a range of quantitative and qualitative research methods commonly used in management studies.

  • This module will provide you with a strategic perspective on contemporary marketing communications. To develop a well-founded knowledge base, the module examines the integrated marketing communications tools and techniques, their workings in contemporary (digital) media environment, and their effects on consumers, organisations, stakeholders, and society broadly.

  • This module will describe the key principles of academic integrity, focusing on university assignments. Plagiarism, collusion and commissioning will be described as activities that undermine academic integrity, and the possible consequences of engaging in such activities will be described. Activities, with feedback, will provide you with opportunities to reflect and develop your understanding of academic integrity principles.


Optional Modules

There are a number of optional course modules available during your degree studies. The following is a selection of optional course modules that are likely to be available. Please note that although the College will keep changes to a minimum, new modules may be offered or existing modules may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.

You will take one of the following:

  • This module provides you with the opportunity to investigate, analyse and make recommendations for a business project related to strategy and leadership subjects, developing the skills to critically evaluate and select the appropriate method to conduct the project. Analysis will then be communicated in the form of a project brief and 10,000-word report.

  • The module will provide you with direct access to varied industry professionals and management practices in a cross-cultural, international setting. The aim of the module is to provide a variety of opportunities for experiential learning such as company visits, presentations by and discussions with business leaders, and in-class workshops. The study trip will provide you with the opportunity to learn from the business models and practices of major domestic and global businesses operating in the destination country or countries chosen for the field trip each year. An important learning outcome is to enhance your appreciation of the significant cultural challenges entailed in managing business operations in a global context. You will be required to engage in pre-trip preparatory work as well as post-trip reflection activities in-class in groups in order to embed the experiential learning gained through the study trip. You will also be required to submit an assignment that will challenge you to reflect on your study trip while addressing specific questions relating to one of the companies visited.


Teaching methods include a combination of digital learning resources, lectures, workshops, coursework assignments, supervised individual project, and guided independent learning. A variety of formative and summative assessments will be used, including coursework, presentations, quizzes, essays, reports, digital portfolio and an independent project.


UK Honours degree or equivalent.

Candidates with substantial and relevant professional qualifications or professional experience in an associated area will also be considered.

International & EU requirements

English language requirements

  • IELTS: 6.5 overall. No subscore lower than 6.0.
  • Pearson Test of English: 61 overall. Writing 61. No other subscore lower than 54.
  • Trinity College London Integrated Skills in English (ISE): ISE III.
  • Cambridge English: Advanced (CAE) grade C.
  • TOEFL iBT: 88 overall with Reading 22 Listening 20 Speaking 22 Writing 24.
  • Duolingo: 120 overall and no sub-score below 115.

On graduating with an MSc in International Business Management (Strategy & Leadership) from Royal Holloway, you will be in a position to take a variety of different career paths. You may choose to combine this qualification with your first degree studies to indicate a market sector or a functional specialism.  Important skills are gained for those entering fields such as finance, accountancy and regulatory bodies; we also recognise the role of family and closely held business enterprises for some.

Postgraduate students from our School of Business and Management have gone on to roles in a variety of companies including Amazon, Tesco, Accenture, Ogilvy, KPMG, Boehringer Ingelheim, Bloomberg LP, Ocado Group, HSBC, Fuji film, Huawei, Deutsche Bahn and Qatar Airways.

Home (UK) students tuition fee per year*: £14,800

EU and international students tuition fee per year**: £23,900

Other essential costs***: There are no single associated costs greater than £50 per item on this course. For those who select to participate in the Optional Module 'International Business Study Field Trip', there will be some additional costs relating to the expenses of the trip.

How do I pay for it? Find out more about funding options, including loans, grants, scholarships and bursaries.

* and ** These tuition fees apply to students enrolled on a full-time basis in the academic year 2024/25. Students studying on the standard part-time course structure over two years are charged 50% of the full-time applicable fee for each study year.

Royal Holloway reserves the right to increase all postgraduate tuition fees annually, based on the UK’s Retail Price Index (RPI). Please therefore be aware that tuition fees can rise during your degree (if longer than one year’s duration), and that this also means that the overall cost of studying the course part-time will be slightly higher than studying it full-time in one year. For further information, please see our terms and conditions.

** This figure is the fee for EU and international students starting a degree in the academic year 2024/25. Find out more 

*** These estimated costs relate to studying this particular degree at Royal Holloway during the 2024/25 academic year, and are included as a guide. Costs, such as accommodation, food, books and other learning materials and printing, have not been included.


Association to Advance Collegiate Schools of Business

This course is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This means your qualification is recognised in the industry, giving you a competitive edge when applying for jobs.

Management Postgraduate Admissions

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