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Marketing with a Year in Business

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Here's what you need in order to apply:

  1. Royal Holloway's institution code: R72

  2. Make a note of the UCAS code for the course you want to apply for:

    • Marketing with a Year in Business BSc - N501
  3. Click on the link below to apply via the UCAS website:
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Marketing with a Year in Business

BSc
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This programme is currently under development and may be subject to change

Key information

Duration: 4 years full time

UCAS code: N501

Institution code: R72

Campus: Egham

The course

Marketing with a Year in Business (BSc)

This CIM accredited BSc Marketing course is designed to provide you with the essential skills and knowledge needed to thrive in the dynamic field of professional marketing. The degree can be taken either as a three-year course or a four-year course including a Year in Business placement between the second and third years.

Marketing is essential as one of the core business functions. It’s more than just advertising and selling products—it’s about generating valuable business insights, conducting thorough and relevant research, and making evidence-based, insight-driven decisions. This course, which has been developed with input from industry partners, develops your knowledge and skills in data analytics, digital and new technologies in marketing, consumer behaviour, branding and retail and services marketing. You’ll not only focus on the critical understanding of the marketing theories, but also on a diverse set of practical and professional skills which enable you to apply theories into practice, leading to excellent career prospects.

Accredited by AACSB, Royal Holloway Business School (RHBS) is an internationally recognised school which offers a dynamic and intellectually stimulating approach to research and education. The school also has strong connections with industry practitioners. The Department of Marketing at RHBS is a diverse and international team, bringing together colleagues with specialised knowledge and expertise. Studying BSc Marketing at RHBS means that you will learn from experts with different backgrounds who will share their research and experience so that you gain current and relevant international marketing skills and knowledge.

We're committed to preparing our students for graduate-level jobs after university and we continually review and refresh our courses to ensure they align with current trends and employer requirements.

From time to time, we make changes to our courses to improve the student and learning experience. If we make a significant change to your chosen course, we’ll let you know as soon as we can.

Core Modules

Year 1
Year 2
Year 3

  • This module introduces the opportunity for you to gain a significant period of work experience as part of their degree programme, enabling them to experience of a range of practical work-based situations and apply you knowledge and understanding of management theory to them, whilst also improving you employability.

Year 4

  • In this module final year students will appraise knowledge and understanding of the changing role of marketing in the contemporary world of business and research. You will gain knowledge and understanding of relevant ethical and corporate social responsibility considerations of contemporary marketing, using research by staff from our school and resources from CIM (Chartered Institute of Marketing).

  • This module equips you with relevant entrepreneurial marketing skills to pursue a career in a new business venture or start your own business in a socially responsible and ethical way. You'll learn to identify opportunities, being innovative and implementing changes by analysing the latest market trends, identify usable resources and assess personal competencies to persistently identify and/or create new opportunities. Through various individual and group activities you will engage with practical cases from around the world and discussing how entrepreneurial marketers have adapted their leadership styles in different contexts and implemented their ideas in the market with a socially responsible and ethical mindset.

All modules are core

A range of teaching and learning methods are used and each module is supported by a structured online platform.

  • Lectures introduce the key subject areas, themes and frameworks through a larger teaching group format
  • Seminars and workshops include group work, which will provide you with the opportunity to meet and learn to work with other students in small interactive groups on activities like business simulations – immersive and interactive learning opportunities that involve competition between teams with an emphasis on learning skills such as collaboration, critical thinking, and problem solving – and case studies. You’ll explore real issues within defined contexts giving you an idea of genuine business dilemmas and decisions that supports critical analysis, judgment, decision-making, and action.
  • Independent learning is a key skill that will benefit you in the workplace and life in general, as well as study. You will need to conduct your own research to find out more about the subject areas you are interested in.

A Levels: ABB-BBB

At least five GCSEs at grade A*-C or 9-4 including English and Mathematics.

Select your qualification
  • Select your qualification
  • International Baccalaureate
  • BTEC National Extended Diploma
  • BTEC National Diploma
  • BTEC National Extended Certificate
  • Welsh Baccalaureate
  • Scottish Advanced Highers
  • Scottish Highers
  • Irish Leaving Certificate
  • Access to Higher Education Diploma
  • T-levels

English language requirements

All teaching at Royal Holloway (apart from some language courses) is in English. You will therefore need to have good enough written and spoken English to cope with your studies right from the start.

The scores we require
  • IELTS: 6.5 overall. Reading and writing 6.0.  No other subscore lower than 5.5.
  • Pearson Test of English: 61 overall. Reading and writing 54. No subscore lower than 51.
  • Trinity College London Integrated Skills in English (ISE): ISE III.
  • Cambridge English: Advanced (CAE) grade C.

Country-specific requirements

For more information about country-specific entry requirements for your country please visit here.

Undergraduate preparation programmes

For international students who do not meet the direct entry requirements, for this undergraduate degree, the Royal Holloway International Study Centre offers following pathway programmes designed to develop your academic and English language skills:

Upon successful completion, you can progress to this degree at Royal Holloway, University of London.

A Marketing degree at Royal Holloway Business School can lead into a variety of career paths. Advanced understanding of both marketing and stakeholders, combined with interpersonal and transferable skills, can be taken directly into the workplace. We will help students recognise their own strengths, skills and abilities so that they can make strong applications for their chosen job or further study.

The course is accredited by CIM (Chartered Institute of Marketing), which means you’ll be able to get exemptions if you wish to gain one of their industry-recognised qualifications at an accelerated pace within five years of graduation.

Marketing roles for you with this degree are varied including brand management, social media marketing, marketing communications, content marketing, market research analyst, product management, advertising, and public relations. Your BSc Marketing includes exposure to a range of organizations, from Fortune Global 500 companies to entrepreneurial, start-ups but including not-for-profit, charities and public sector organisations, where marketing is crucial to measures of success.

The degree will also equip you with transferable skills that would provide a strong foundation to develop a career outside of marketing.

Home (UK) students tuition fee per year*: £9,535

EU and international students tuition fee per year**: £22,900

Other essential costs***: There are no single associated costs greater than £50 per item on this course.

How do I pay for it? Find out more about funding options, including loans, scholarships and bursaries. UK students who have already taken out a tuition fee loan for undergraduate study should check their eligibility for additional funding directly with the relevant awards body.

*The tuition fee for Home (UK) undergraduates is controlled by Government regulations. This figure is the fee for the academic year 2025/26 and is shown as a guide. The fee for the academic year 2026/27 has not yet been announced.

**This figure is the fee for EU and international students starting a degree in the academic year 2025/26 and is shown as a guide. The fee for the academic year 2026/27 has not yet been confirmed. 

Royal Holloway reserves the right to increase tuition fees annually for all students. For further information see fees and funding and the terms and conditions.

*** These estimated costs relate to studying this particular degree at Royal Holloway during the 2025/26 academic year and are included as a guide. Costs, such as accommodation, food, books and other learning materials and printing, have not been included. 

Department Business and Management
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