Find out more about the recent activity of the School of Business and Management and it's academics, including upcoming free-to-attend virtual events and seminars. news, projects and media mentions.
Academic Activity and Projects:
Professor of Marketing Chris Hackley has been quoted in The Times article ‘Back-to-the-future advertising puts new products in old shows’ (subscription required). The article explores a technique that allows brands appearing in the scene of TV shows and movies viewed on digital devices to be changed depending on the viewer.
Hackley commented that this raises several potential problems, including existing concern from consumers about cookie technology that allows advertisers to track their online activity to place related advertisements, as well as the risk of brand placements being ill-fitted to the time period and genre of the movie and subsequent audience objection to this. While acknowledging the benefits to brands, Hackley also pointed out potential issues with copyright and advertising regulation.
Professor of Marketing Andreas Chatzidakis and Lecturer in Marketing Vera Hoelscher recently spoke at the Liverpool Fashion Summit, with Andreas focusing on the intersection of consumption with ethics and politics and Vera on ethical consumption. Both conversations can be found on the Liverpool Fashion Summit YouTube Channel.
Dr Lauren McCarthy co-wrote an article for The Conversation about how a feminist collective took on a media behemoth to challenge everyday sexism. Read it here
Professor of Supply Chain Management Omera Khan features in a HICX Solutions report detailing the challenges and opportunities associated with supplier data - download the full report for free here.
Dr Ling Xiao and Dr Lucy Gill-Simmen reflected on a number of misconceptions around blended learning, in the latest blog post at srheblog.com