August 2024 has been a busy month for School of Business and Management academics. Here are a few highlights where their research and expertise have featured in the media.
Director of the Digital Organisation and Society (DOS) Research Centre, Dr Nisreen Ameen, has been named in Technology for Marketing’s Top 100 Marketing Influencers of 2024, which recognises the most influential figures in marketing and is for individuals making a lasting impact with their strategic thinking and innovative approaches; and shaping the marketing landscape and the industry. She has also been appointed as Ambassador for Research to the Institute of Directors (Surrey Branch).
Our Vice Dean for Education & Student Experience, Dr Lucy Gill-Simmen, put her insights around Gen-Z to good use, identifying the importance of ‘authenticity’ in our increasingly technological and AI-driven world, and highlighting why this is so important to Gen Z, who have grown up in the digital age.
Two School of Business and Management academics - Dr Mikael Andéhn and Professor Alan Bradshaw - co-authored a piece on meaningful communication in classrooms for Times Higher Education Supplement.
What if classes are empty because students dislike faux interactivity | Times Higher Education
After a pitch from the Royal Holloway External Communications team, Professor Sameer Hosany, Head of the Department of Marketing in the School of Business and Management, wrote an article on celebrity endorsements of products, amidst the news that the ASA has banned online adverts for two nutrition brands promoted by Steven Bartlett.
Celebrity endorsement can be good for brands but it’s a complicated relationship | The Conversation
Dr Najmeh Hafezieh from the School of Business and Management also co-authored a lengthy piece on a research report into how software developers feel about AI replacing them, and what it could mean across other industries. The piece was repurposed across several online publications.
It has been a busy month for Professor Pauline Maclaran, who has been extensively quoted for her expertise on the British Royal family. From Prince Andrew’s possible return to public life, to the new coins featuring King Charles III, and across several different stories covering the Sussexes.
King Charles's 'protector' image laid bare as new coin enters circulation | the-express.com
Meghan Markle on the verge of making a big decision involving Archie and Lilibet | the-express.com
Can't Stand Them – What's Up With Prince Harry and Meghan Markle | In Magazine
Meghan Markle told to 'live in the present' and avoid 'extreme stress' of a memoir | the-express.com
And finally, Literary outlets featured stories relating to the Romantic Novelists’ Association’s (RNA) awards ceremony, whose annual conference was hosted in the School of Business and Management on Royal Holloway's Egham campus.
Claire McCauley wins the RNA's Joan Hessayon Award for New Writers | The Bookseller
Romantic Novelists' Association announces new chair | The Bookseller
