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Immersive Storytelling

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Immersive Storytelling

MA

The initial application deadline for this course is 1 June 2024. Further detail here.

This programme is currently under development and may be subject to change

Key information

Duration: 1 year full time or 2 years part time

Institution code: R72

Campus: Egham

UK fees*: £13,200

International/EU fees**: £21,700

The course

Immersive Storytelling (MA)

This masters program is designed to prepare the next wave of producers, media managers, and creative professionals eager to lead in the global creative industries. 

Leveraging the extensive expertise of the Storyfutures team at Royal Holloway University, the course offers insights into groundbreaking uses of immersive technologies and the exploration of new narrative forms and structures across theatre, film, TV, and gaming. Collaborating with leading figures in the creative sector, students will engage with a diverse group of tutors in performance, music, and media arts. This approach enables them to develop innovative immersive skills and insights, and to consider how these can be adapted to captivate new audiences within their specific creative interests.

Participants will explore current shifts in content consumption, media habits, and the broader impacts on the industry's ecosystem, from funding to distribution, aiming to meet evolving audience expectations. They will delve into the latest trends in 3D storytelling and interactive experiences, examining examples from Abba Voyage to Secret Cinema and Pokemon Go to Van Gogh.

The curriculum includes an examination of various technologies such as VR (Virtual Reality), AR (Augmented Reality), and recent AI advancements. Through hands-on prototyping exercises, students will learn about a more accessible approach to immersive storytelling, focusing on audience engagement, funding opportunities for extended reality (XR) projects, and scalable business strategies for bringing innovative ideas to market.

This future-facing course is ideal for those aspiring to be at the forefront of the global creative industries, driving and leading transformative projects.

An example of the kind of work created can be found here.

https://player.bfi.org.uk/free/film/watch-storytrails-the-peoples-map-dundee-2022-online

Biographies of course leaders

Amanda Murphy

Professor Amanda Murphy is a distinguished academic and multi-award-winning Producer in the Creative Industries. She is recognised for her pioneering work fostering innovation in the UK's creative sector where she has been instrumental in pushing the boundaries of storytelling, offering new ways for audiences to interact with stories and content. She was Executive Producer of the UK’s biggest immersive storytelling project, Storytrails, reimagining history in bringing archive and stories to life using augmented reality. Amanda is also a BAFTA winner as Producer of the digital short film, Missed Call and created some of UK televisions most successful IP such as Supernanny that was shown in 47 different territories.

https://pure.royalholloway.ac.uk/en/persons/amanda-murphy

Chris Hogg

Christopher Hogg is a distinguished academic and award-winning writer, recognised for his pioneering work at the intersection of new writing and emerging technologies.

https://pure.royalholloway.ac.uk/en/persons/christopher-hogg

From time to time, we make changes to our courses to improve the student and learning experience. If we make a significant change to your chosen course, we’ll let you know as soon as possible.

Core Modules

  • In this module you will develop an understanding of the industrial and working practices of UK creative industries in a global context, with a particular focus on the immersive, interactive and creative technologies sectors. You will look at the role of business models, funding sources, financing, regulation and policy in the digital creative industries and consider how these shape creative decision making. You will analyse specific digital creative industry case studies and examine how business models, funding sources, financing, regulation, policy and industry practices impact production.

  • In this module you will demonstrate your creative, technical and collaborative working skills to produce a short immersive project. You will work to a professional standard of creative practice, including developing and keeping to schedule, budget and collaborative agreements. You will apply entrepreneurial skills in fund-raising and financing, talent and subject recruitment and consider how to respond to user testing and audience feedback in developing creative work in a commercial context. You will also respond to peer review, including dialogue with other disciplines, to create collaborative productions.

  • In this module you will develop an understanding of the process of writing, developing and storyboarding for immersive productions within the context of technological and budgetary constraints. You will debate, critique and contextualise approaches to immersive narrative against traditions in film, television, games and interactive media. You will provide professional, actionable and clear feedback on story propositions for immersive experiences, and translate stories and story form from other media to immersive.

  • In this module you will develop an understanding of the the process of writing, developing and storyboarding for immersive productions within the context of technological and budgetary constraints. You will debate, critique and contextualise approaches to immersive narrative against traditions in film, television, games and interactive media. You will focus on interactive and non-linear storytelling for immersive environments examining user-testing and audience use-case development of creative works. You will provide professional, actionable and clear feedback on story propositions for immersive, and translate stories and story form from other media to immersive.

  • This module will give you an introduction to a range of immersive technology. You will learn the basics of 360 filming and editing, immersive sound production, game engine technology and 3D object and human capture. You will acquire skills enabling you to produce a basic proof-of-concept application covering one or several learning outcomes at the end of the term. The technical level of the application will be adjusted to your technical level, and can range from building a simple 3D game to understanding how to communicate and work with technologists. The aim is for you be given a solid grounding in immersive technology, enabling you to work with technology in your future career.

  • This module will cover core areas of immersive technologies: 360 filming and editing, immersive sound production, game engine technology and 3D object, 3D human capture, exploring how to use these technologies for both augmented and virtual reality. This Applied Immersive Technologies module will dig deeper into the various technologies, advancing your knowledge and skills so that you not only learn the advanced possibilities of immersive technology, but you put these new skills to practice in your proof of concept at the end of term.

  • This module focuses on user-centred design aspects and challenges in interactive traditional, augmented and virtual reality contexts, and addresses the approaches that can be used to create displays and interfaces to enhance user experience.

  • This module will describe the key principles of academic integrity, focusing on university assignments. Plagiarism, collusion and commissioning will be described as activities that undermine academic integrity, and the possible consequences of engaging in such activities will be described. Activities, with feedback, will provide you with opportunities to reflect and develop your understanding of academic integrity principles.

     

Optional Modules

  • All modules are core

You will be taught through a mixture of hands-on workshops, lectures, seminars, group and individual exercises as well as one-to-one supervision for your final project.

Hands-on workshops will enable you to work alongside creative technologists to adapt and adopt technologies to creative demands, as well as work in commercial environments with partner businesses.

You will typically be assessed through creative exercises (written, visual and experimental), oral presentations and pitch documentation, project plans and the final Immersive Storytelling project.

2:2

Preferred subjects: Media, Drama, English, Video Games, Digital Media, Film, Photography, History or Music.

UK 2:2 (Honours) or equivalent in one of the following: subjects, Media, Drama, English, Video Games, Digital Media, Film, Photography, History or Music. You are likely to be invited for an interview to assess your motivation for the subject.

International & EU requirements

English language requirements

All teaching at Royal Holloway is in English. You will therefore need to have good enough written and spoken English to cope with your studies right from the start.

The scores we require
  • IELTS: 6.5 overall. Writing 6.5. No other subscore lower than 5.5.
  • Pearson Test of English: 61 overall. Writing 61. No other subscore lower than 51.
  • Trinity College London Integrated Skills in English (ISE): ISE III.
  • Cambridge English: Advanced (CAE) grade C.

Country-specific requirements

For more information about country-specific entry requirements for your country please see here.

Graduates from Media Arts postgraduate programmes have gone on to become award winning directors, writers, editors, animators, producers and commissioners. Some of them have gone on to work at the BBC, ITV Studios, Channel 4, Netflix, Amazon, Apple TV, Banijay, Meta and iQIYI. Recent graduates have been nominated for and won many awards, including The London International Film Festival, International Women’s Film Festival and The Los Angeles Film Awards. Our graduates have an excellent professional reputation that has led to an international network for professional opportunities and support. For other graduates, completing an MA is the precursor to embarking on research, and may ultimately lead to a PhD.

Home (UK) students tuition fee per year*: £13,200

EU and international students tuition fee per year**: £21,700

Other essential costs***: TBC

How do I pay for it? Find out more about funding options, including loans, grants, scholarships and bursaries.

* and ** These tuition fees apply to students enrolled on a full-time basis in the academic year 2024/25. Students studying on the standard part-time course structure over two years are charged 50% of the full-time applicable fee for each study year.

Royal Holloway reserves the right to increase all postgraduate tuition fees annually, based on the UK’s Retail Price Index (RPI). Please therefore be aware that tuition fees can rise during your degree (if longer than one year’s duration), and that this also means that the overall cost of studying the course part-time will be slightly higher than studying it full-time in one year. For further information, please see our terms and conditions.

** This figure is the fee for EU and international students starting a degree in the academic year 2024/25. Find out more 

*** These estimated costs relate to studying this particular degree at Royal Holloway during the 2024/25 academic year, and are included as a guide. Costs, such as accommodation, food, books and other learning materials and printing, have not been included.

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